Roxana Moolla is an entrepreneur, author, inventor and the CEO and Founder of Pryme. She has broad experience in digital media and marketing including strategy, technology and social media at multiple startups and large enterprises. As a technologist, she held numerous lead roles in startups and enterprise companies, including acting as Lead Developer for the startup that became Match.com, and Chief Product Architect for a new-issue, municipal-bond trading software platform. In 2008, she founded and ran a successful startup and a digital marketing agency, authored a how-to book on Facebook for small business in 2011. She holds three patents, a Bachelor's degree in Environmental Studies and a Bachelor's degree in Architecture, and is an avid tennis player.